Saturday, April 07, 2012

My Book : Who is that lady?

Book Title:

Business Fiction

Pareekh Jain
Prachi Pareekh


Price: (Paperback)
Rs 280 ( India)
$10 (Outside India)

Price: (Kindle)


Releasing on May 1, 2012

Book Synopsis: Who is that lady?

Can you click a pretty stranger lady in a mall and find out who she is? This curiosity of finding a mysterious lady gives Eureka moment to Pratik for a new venture idea. But he has a herculean task to convince his IITian pal Rajat to leave his current well settled job in London and start an internet venture on face search with him. Shrewd acumen and MBA tactics of Pratik convinces Rajat to rediscover his long lost interest in technology. This is just the beginning. They have to arrange funds, convince people, incubate organization, develop the product, advertise the product, engage customers and make the venture profitable. Business fundamentals, logic, superstition and intuition all play their role as the will to make the venture a grand success takes on the young entrepreneurs. Will they be able to do it?

Can girls and ladies of the world be found with this new face search software? As the duo progress in face search beyond flirting, new applications of face search software are discovered like layers of onion. Spontaneously and simultaneously, possible serious applications of face search software emerge in funny, thrilling and serious ways i.e. via College attendance, business meetings, psychological evaluation, anti-terrorism operation, murder mystery investigation, theft control, prostitution prevention, crime control, anti-Naxalite operation and Bollywood etc. Possibilities are endless, as new significant uses of face search keep on popping up miraculously.

In the process, emerges the new scope of visual search beyond face search. Can the personality beyond face be recognized? Can the lady inside the burqa be recognized? Can dresses be recognized? Can places be recognized? Finally where does this visual search stop?

The story is about an idea that is converted into billion dollar business, about a belief that an idea can be implemented and about formulating right strategy for converting an idea into a business. The plot harmoniously weaves around complex business fundamentals, required to set up, run and make a business successful, presented in lucid, easy to understand style. The novel is about implementation, about challenges that can be overcome, about success, about friendship, about passion, and about fun above all!

Amusingly, some interesting management puzzles are also solved as the story moves on such as Why MBAs are not good entrepreneurs? What makes a product successful in the market? Why Indian product companies are not successful globally? Why meetings on Monday mornings don’t give positive outcomes in general? Does Vastu and numerological principle apply to website design?

All in all a hilarious and inspiring story on entrepreneurship and idea possibilities!

Wednesday, March 04, 2009

Agree to/ Agree with/ Agree on

Agree to something: Give consent to; accede to
Agree to a suggestion, to agree to an action proposed by someone else.
Russia and Spain agree to Cooperate In Energy Sector
We agreed to her suggestion

Agree with someone/ something: get on, be good for, suit; to approve of it
Agree with a person, opinion or policy
The copy agrees with the original.
I don’t agree with some of the issues they have raised in the rating rationale

Agree on something:To come to terms, as in the details of a transaction, reach agreement on, settle on
Agree on a matter for decision, to agree on an action that is jointly worked out; have similar feelings about a specific matter
Democrat Obama and Republican McCain agree on a range of issues that have divided the parties under Bush
Major EU states agree on tighter regulation

Wednesday, April 30, 2008

Among vs Between

1) Use between with two items.

Emily was standing between Sam and Adam.
Ram divided his property equally between his two children.

2) Between can be used to talk about distance and intervals.
I will be at the college between eight and ten.
The distance between wooden studs in new houses in UK is 350mm

3) Between is used before each
There seems to be less and less time between each event
Insert a space between each character
There are 9 lines between each centimeter

4) Use among with three or more items.
Ram divided his property equally among his three children.
The letter is somewhere among these papers.

5) Use between when something/ someone is between several clearly separated thing/ people. Use among when something/ someone is in a group/ crowd/ mass which we cannot see separately.
My villa is between the woods, the river and the village.
Your villa is hidden among the trees.

6) When talking about dividing and sharing things between or among more than two people or groups - can use any of the two
Ram divided all his property between/ among his children and grandchildren - both between and among are correct
We shared the work between/ among four of us. - both between and among are correct

7) Generally between is used after difference.
What's the difference between a Democrat and a Republican?
There are enormous differences between developing countries in burden of disease , financial resources, educational attainment, and health systems

Friday, April 04, 2008

Usual vs Is Usual

When something is compared to itself, usual is fine.
When something is compared to a subgroup to which it belongs, is usual should be used.

For example:

1. He is nicer than usual

2. He is faster than is usual for any human being.

3. Ram is faster than usual today.

4. Emails are often written in a much formal way than is usual in writing.

5. The sun looks less brightly than usual to-day.

6. The new sports car is heavier than is usual for a performance automobile, but it is exceptional because of its high-powered engine .

7. Successful completion of Grammar course is not easy and requires more planning and preparation than is usual for normal course completion .

8. There was a higher ratio of comedy to drama than is usual in a one hour show.

9. I checked this article more carefully than usual for grammatical errors.

10. The gravel was damper than usual, since it rained heavily yesterday.

11. Today I was busier than usual at work.

GMAT Question example:

The Parthenon is larger than usual for a Doric temple, with eight columns on the short sides and seventeen on the long ones rather than the typical six and thirteen.

(A) usual

(B) is usual

(C) has been usual

(D) one usually is

(E) it is usual

Answer: B

Tuesday, December 25, 2007


A participle is a verbal (verb form) which is used as an adjective.

There are three participles that are commonly used as adjective: the present participle(active voice); the past participle (passive voice) and the perfect participle (active voice).

* The present participle always ends in ing
* The past participle usually ends in ed, d, t, n, or en.The past participle of some of the verbs do not have distinctive endings: swum, gone, sung etc.
*The perfect participle is always formed by prefixing the word having to the past participle: having sung, having driven, having seen etc

Consider an example from GMAT Prep SC:

First discovered more than 30 years ago, Lina's sunbird, a four-and-a-half-inch animal found in the Phillippines and that resembles hummingbird, has shimmering metallic colors on its head; a brilliant orange patch, bordered with red tufts, in the center of its breast; and a red eye.

A. found in the Phillippines and that resembles
B. found in the Phillippines and that, resembling
C. found in the Phillippines and resembling
D. that is found in the Phillippines and it resembles
E. that is found in the Phillippines and that, resembling

OA : C

As we know :

Past participle ---- represents
1) a past condition, or
2) the passive voice or
3) a condition done onto the subject

Present participle ---- represents
1) a present condition, or
2) the active voice or
3) a condition performed by the subject

In the given sentence, we can clearly see that for the 1st participial phrase, the action of "found" happened in the past because Lina's sunbird was found more than 30 years ago. Further Lina's sunbird did not do any finding instead they were found by X not mentioned in the sentence so passive voice is right.

The second participial phrase starting with "resembling" implies that the "Lina's sunbird" is still resembling in the present(a present condition), so the use of present participle is better. We cannot say that the Lina's sunbird "resembled" because then this would illogically mean that they no longer resemble the humming bird.

The present and past participles are used to describe the "Lina's sunbird", they act as adjectives..

For more examples click on the link below:
GMAT Sentence Correction Questions

Monday, November 12, 2007

"Until" vs "As long as"

Until can be used both as a preposition and as a conjunction. Until is used to express a point of time in the future

Until (preposition) -
  1. Up to the time of: We danced until dawn.
  2. Before (a specified time): She can't leave until Friday
Until (conjunction) -
  1. Up to the time that: We walked until it got dark.
  2. Before: You cannot leave until your work is finished.
  3. To the point or extent that: I talked until I was hoarse

As long as means that one thing will occur while another thing is still true

As long as (conjunction) -
  1. During the time that: I'll stay as long as you need me.
  2. Since: As long as you've offered, I accept.
  3. On the condition that: I will cooperate as long as I am notified on time.


1. For the period of time that, as in You may keep the book as long as you want, that is, keep it for whatever time you wish to.
2. Also, so long as. Since, because, as in Please pick up some milk as long as you are going to the store, or So long as you're here, you might as well stay for dinner.
3. Also, so long as; just so. Provided that, as in As long as you don't expect it by tomorrow, I'll make the drawing, or So long as sales are greater than returns, the company will make a profit, or You may have another cookie, just so you don't take the last one.


1. In order to express a future idea. after as long as, we use a present tense.
e.g - As long as I live, I shall smoke no more cigarettes

2. Before a number, as long as can be used to suggest great length
e.g - The discussion can last as long as six hours

Tuesday, October 30, 2007

Verb, Infinitive, Gerund - 1

Below is the list of Verbs generally followed by an infinitive with to


appear - e.g Her health appeared to be worse

decide - e.g We decided to go to Hawaii







make (passive)
plan - e.g We plan to go to India this year

refuse - e.g: I refuse(verb) to lie(infinitive) to my friends






would like - e.g We would like to leave now

Verbs + infinitive with to or a gerund:

begin - e.g He began singing; He began to sing
can't bear
dread - e.g She dreaded taking the risk; She dreaded to think of the consequences of her actions
go on
love - e.g She loves to dance; She loves dancing
stop - e.g He stopped drinking; He stopped to rest for a few minutes

Verbs + object + infinitive with to or a gerund

keep(in order to) - e.g
The attackers kept hostages to prevent the police from entering; She kept talking.
need - e.g He need to call his boss; The house needs cleaning